AVON has hit the headlines and featured in an exciting article for the Guardian newspaper! They talk about how the pandemic has forced a change in how AVON can train their representatives. You can read more about it theguardian.com article here.
The company, which was founded in New York 135 years ago by travelling book salesman David H McConnell, had to transform itself during the pandemic. [this happened] when a traditional “ding dong, Avon calling” from its 5 million sales representatives was no longer welcome. – The Guardian
“Even with the most sophisticated digital experience and AI and social data crunching you never get, from digital, the friendship and touch and intimate knowledge you need when you buy beauty,” [Angela Cretu, the chief executive of Avon] says. “We need personalised service, something that goes beyond the classic service you would get over the counter.”
Excitingly they also share about the new AVON range that they say is out there to ‘…appeal to millennials, who are often concerned about environmental and social credentials of a brand.’ They go on to say that the sales have ‘…also been boosted by Avon’s acquisition in 2019 by Natura, the Brazilian beauty group which also owns the UK’s Body Shop and Australia’s Aesop, and which has signed up Avon to a host of environmental and social commitments.’ which we first heard about in January 2020.