Natura and Co is the owner of Avon
A few months before everybody was talking about the possibility of a new owner of Avon. Last week it became official that Avon has a new owner which is Natura & Co.
Who is Natura and what are they selling
I learnt the owner will be a Brazilian company so I was intrigued to find out who are they and what are they selling.
It was set up in 1974 and using exactly the same direct selling system as Avon. They are the founding member of Union for Ethical BioTrade . They became a public company in 2004 and started to sell their share. The only difference is to the best of my knowledge is that they opened a shop in Paris in 2005. In 2019 their share started to trade in the New York Stock Exchange.
They are the same as Avon, a multilevel company. Natura promotes its image as an eco-friendly, sustainable company (using natural products, working toward a sustainable environment and social support etc.). The company also uses ordinary women rather than supermodels in its advertisements.
Their products are almost the same as Avon’s but all their ingredients natural. At the moment Avon has the Distillery range and part of the Avon True range and the Aromatherapy products. I think sooner or later we will sell more natural products,
What does it mean for Avon
The product range will stay the same for Avon and the selling system continues as well for foreseeable future.
Natura and Avon are the same in not testing on animals and follow the most stringent international safety standards. Animal testing nowadays is a very important issue. Both companies stopped selling to China because of that reason.
I myself prefer natural products or products which includes natural ingredients.