AVON from the beginning
AVON’s history: The company was the brainchild of American bookseller, David McConnell. Before setting up the California Perfume Company in New York, he originally was a door-to-door bookseller. His business proved unsuccessful after a short time and he started to create some perfumes to give away with his books at home, in hopes of creating more sales. The perfumes proved to be very successful. So much so that he quit his job as a bookseller and began to make more flower-scented perfumes – of which were created under the CPC name. After his death in 1937, his son continued his work within the company, changing its name in 1937 from Calfornia Perfume Company to the much-loved brand name known today as ‘AVON’.
AVON’s first sales lady
During the 1880s the company organised a direct selling system. The first Avon, in history, was a lady called Mrs Albee. She sold perfumes door-to-door. In addition, she recruited a lot of women which was unheard of before. She gave them the possibility to work outside their home and give them the chance to earn money and gain independence.
First Avon Catalogue
It first appeared in 1896 but was not a real success as it was without any illustration. Their first colourful catalogue appeared in 1905. Later on, they advertised in many newspapers and used TV advertising as well.
You too can have a look through the first brochure, provided by CPC in 1896, by using this website. In fact, all 29 pages take you through a time in history, with plenty of hints, tips and even ingredient lists.
The First Avon products
The first products were “Little Dot”- three flower-scented perfumes. After the first year, they sold more than 20 different perfumes. By 1902 the company were selling a full range of cosmetics. The success was rewarded by the Good Housekeeping Company, giving the known seal of approval.
During World War II their help to the war effort meant to make insect repellent and gas mask canisters. After the war, they became even more successful by using many more representatives selling their products.
Ding Dong Avon calling
Previously, Avon only used newspaper to advertise their products. Their first TV commercial catchphrase is still used by a lot of people.
Charities AVON has been involved with:
This is the short success story of Avon Cosmetics which, by now, has become one of the most successful international direct selling companies. Their product range includes much more than just makeup.
You could join AVON’s history by becoming an AVON Sales Representative today! All you need to do is register your interest. Remember, there is no pressure to join and we’ll simply have a conversation about what becoming a representative involves.